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NETWORK MARKETING: THE NUMBERS DON'T LIE
Have you ever wondered whether the average person can really make it big in network marketing?
"After ten years and eleven companies, I had nothing to show for my time, energy, and money, but boxes of training
manuals and some old, stale, expired nutritional products. I had given up on the network marketing industry forever.
And then I met Russ. Russ was a young multi-millionaire in the network marketing industry... he had made megabucks
in the industry at a young age. We never went into business together, but I was intrigued by his massive success. We
met through a mutual friend at a cafe, and he invited me to his home and learn some of his secrets. I was told to look
for a giant fountain framed by tall palm trees. I pulled into his circle drive. I had never been inside a home like this one.
The oversize entryway was framed by four large white pillars. I was with my friend Dale. We rang the doorbell. The door
was big and it appeared heavy. It opened slowly. Russ was dressed in Bermuda shorts and a Hawaiian shirt. His
home must have been 10,000 square feet. The next 30 minutes changed my life forever.
He brought us to his home office, which was lined with many framed photos of his family including his wife and kids
standing on beaches in many parts of the world. There were tall bookshelves filled with hundreds of personal
development books. The conversation soon turned to business. I told Russ my story. I needed to know how Russ did
in five years what most others failed to accomplish in an entire lifetime. He said, "In the business of recruiting, you'll
need to be prepared to recruit 20 to 30 people. It doesn't matter if you are in real estate, financial planning, insurance,
or network marketing. You must recruit 20 to 30 people to start with. One third of your recruits will do absolutely nothing.
One third will do a little. And one third will make a good income. Usually, one of them will build a group of thousands."
He told me that he had seen many people unsuccessfully try and change these numbers. He watched as many
newcomers tried to motivate their slower-moving distributors by holding workshops and trainings. He said, In the end,
some will do it and some won't. All the energy and time you put into trying to get your weaker team members to grow is
time wasted. You are better off using that time to help your motivated distributors and to recruit a few new people to get
started in the business.
To prove his point, he challenged me to find a successful business builder and ask him or her how many recruits it
takes to find one big hitter. In almost all cases, he said, the answer will be 20 to 30. He then challenged me to join a
good company and go out and recruit 20 to 30 people. He said that I would never have to work again! This was a little
tough to believe, but I trusted him and was definitely willing to give it a try. I don't know if what he said was actually true,
but I do know that I believed him at the time, because he possessed the lifestyle that I wanted.
I had never in my life recruited anyone for anything. But I knew that if I would consistently meet with three or four people
per week, I could certainly sponsor one per month. A two year plan sponsoring one person per month would give me
somewhere between the necessary 20 to 30 people. So I joined my 12th network marketing company. I was still
working a job in management at the airline and had a staff of six trainers working for me. I had very little time to build a
side business, except for my lunchtime.
I formulated my plan. I would use three lunches per week to show my business plan to potential recruits and
customers. I would learn a very simple, 20 minute, one page opportunity presentation, and I would schedule three
appointments per week. My goal was to show my business to three people per week (12 per month) and recruit about
one person per month for 24 months. This would put me in the range of 20 to 30 recruits and I would never have to work
again, according to Russ!
In my 15th month in the business, I realized that I was going to make a career of it, so I resigned from my airline job. I
was a middle management trainer with a small staff. When I told my boss my plans, he seriously questioned my sanity
and tried to convince me that I was making a bad decision, but I reassured him I was making the right choice. In fact,
when my income hit $20,000 per month, he decided to join me and became a full-time network marketer with us!
I built this business in the old days before the advent of the Internet. I did not even own a computer at the time. Today
we have tools and technology that can accelerate the growth of any business, but the fundamentals of business
building have not changed. I speak from experience. It would be easy for young, high- tech entrepreneurs to say that the
old-school fundamentals used to work, but that today a higher-tech model is needed for fast growth and retention.
Don't get me wrong, technology is important and can streamline the process of growing and managing an organization.
But the fundamentals of building relationships do not change.
In the past three years, I have broken records in my network marketing company using the fundamental principles of
business development. With over 2,000 active distributors, I became the number one money earner without using any
Internet strategies. I built my business from scratch, one person at a time. I have personally sponsored 122 people in
145 weeks and built a team of 20,000 distributors in less than three years. My income has grown from a few hundred
dollars per month to over $100,000 per month with a consistent residual check that exceeds $50,000 per month.
I did no advertising or purchasing of leads. I did no e-mail auto-responders or mass marketing. I was not given a
downline or paid to come over to my new company. I am proud that I started the same way as any other new distributor.
I cannot take full credit for this growth. I have attracted many great leaders into my organization. Most of them had little
or no network marketing background. I can say that they all have a strong entrepreneurial drive. I see many young
entrepreneurs struggle with the fundamentals of growth in a network marketing company. Their biggest problem is
leaning too heavily on the Internet and technology to build the business. Many will completely abandon the basic
principles for growth and trade them in for automatic systems designed to scoop people up in mass quantities. They
expect the technology to do the work for them. Inevitably they are baffled by how to attract a group of loyal entrepreneurs
and keep them for the long haul.
Here are some points to consider:
You must have a plan and stick to it for 18 to 24 months.
You can build serious income on a lunchtime schedule.
Usually your big income growth will be tied to the work of one or two people.
To find the one or two, you must sponsor and train at least 20 to 30 people.
Sixty to 90 percent of the people you show your opportunity to will probably be uninterested.
Technology will not replace the fundamentals of building a successful business.
Regardless of how financially tough your situation is, you can turn it around in 18 to 24 months with a consistent plan.
~ Courtesy of "Beach Money" written by Jordan Adler ~
Have you ever wondered whether the average person can really make it big in network marketing?
"After ten years and eleven companies, I had nothing to show for my time, energy, and money, but boxes of training
manuals and some old, stale, expired nutritional products. I had given up on the network marketing industry forever.
And then I met Russ. Russ was a young multi-millionaire in the network marketing industry... he had made megabucks
in the industry at a young age. We never went into business together, but I was intrigued by his massive success. We
met through a mutual friend at a cafe, and he invited me to his home and learn some of his secrets. I was told to look
for a giant fountain framed by tall palm trees. I pulled into his circle drive. I had never been inside a home like this one.
The oversize entryway was framed by four large white pillars. I was with my friend Dale. We rang the doorbell. The door
was big and it appeared heavy. It opened slowly. Russ was dressed in Bermuda shorts and a Hawaiian shirt. His
home must have been 10,000 square feet. The next 30 minutes changed my life forever.
He brought us to his home office, which was lined with many framed photos of his family including his wife and kids
standing on beaches in many parts of the world. There were tall bookshelves filled with hundreds of personal
development books. The conversation soon turned to business. I told Russ my story. I needed to know how Russ did
in five years what most others failed to accomplish in an entire lifetime. He said, "In the business of recruiting, you'll
need to be prepared to recruit 20 to 30 people. It doesn't matter if you are in real estate, financial planning, insurance,
or network marketing. You must recruit 20 to 30 people to start with. One third of your recruits will do absolutely nothing.
One third will do a little. And one third will make a good income. Usually, one of them will build a group of thousands."
He told me that he had seen many people unsuccessfully try and change these numbers. He watched as many
newcomers tried to motivate their slower-moving distributors by holding workshops and trainings. He said, In the end,
some will do it and some won't. All the energy and time you put into trying to get your weaker team members to grow is
time wasted. You are better off using that time to help your motivated distributors and to recruit a few new people to get
started in the business.
To prove his point, he challenged me to find a successful business builder and ask him or her how many recruits it
takes to find one big hitter. In almost all cases, he said, the answer will be 20 to 30. He then challenged me to join a
good company and go out and recruit 20 to 30 people. He said that I would never have to work again! This was a little
tough to believe, but I trusted him and was definitely willing to give it a try. I don't know if what he said was actually true,
but I do know that I believed him at the time, because he possessed the lifestyle that I wanted.
I had never in my life recruited anyone for anything. But I knew that if I would consistently meet with three or four people
per week, I could certainly sponsor one per month. A two year plan sponsoring one person per month would give me
somewhere between the necessary 20 to 30 people. So I joined my 12th network marketing company. I was still
working a job in management at the airline and had a staff of six trainers working for me. I had very little time to build a
side business, except for my lunchtime.
I formulated my plan. I would use three lunches per week to show my business plan to potential recruits and
customers. I would learn a very simple, 20 minute, one page opportunity presentation, and I would schedule three
appointments per week. My goal was to show my business to three people per week (12 per month) and recruit about
one person per month for 24 months. This would put me in the range of 20 to 30 recruits and I would never have to work
again, according to Russ!
In my 15th month in the business, I realized that I was going to make a career of it, so I resigned from my airline job. I
was a middle management trainer with a small staff. When I told my boss my plans, he seriously questioned my sanity
and tried to convince me that I was making a bad decision, but I reassured him I was making the right choice. In fact,
when my income hit $20,000 per month, he decided to join me and became a full-time network marketer with us!
I built this business in the old days before the advent of the Internet. I did not even own a computer at the time. Today
we have tools and technology that can accelerate the growth of any business, but the fundamentals of business
building have not changed. I speak from experience. It would be easy for young, high- tech entrepreneurs to say that the
old-school fundamentals used to work, but that today a higher-tech model is needed for fast growth and retention.
Don't get me wrong, technology is important and can streamline the process of growing and managing an organization.
But the fundamentals of building relationships do not change.
In the past three years, I have broken records in my network marketing company using the fundamental principles of
business development. With over 2,000 active distributors, I became the number one money earner without using any
Internet strategies. I built my business from scratch, one person at a time. I have personally sponsored 122 people in
145 weeks and built a team of 20,000 distributors in less than three years. My income has grown from a few hundred
dollars per month to over $100,000 per month with a consistent residual check that exceeds $50,000 per month.
I did no advertising or purchasing of leads. I did no e-mail auto-responders or mass marketing. I was not given a
downline or paid to come over to my new company. I am proud that I started the same way as any other new distributor.
I cannot take full credit for this growth. I have attracted many great leaders into my organization. Most of them had little
or no network marketing background. I can say that they all have a strong entrepreneurial drive. I see many young
entrepreneurs struggle with the fundamentals of growth in a network marketing company. Their biggest problem is
leaning too heavily on the Internet and technology to build the business. Many will completely abandon the basic
principles for growth and trade them in for automatic systems designed to scoop people up in mass quantities. They
expect the technology to do the work for them. Inevitably they are baffled by how to attract a group of loyal entrepreneurs
and keep them for the long haul.
Here are some points to consider:
You must have a plan and stick to it for 18 to 24 months.
You can build serious income on a lunchtime schedule.
Usually your big income growth will be tied to the work of one or two people.
To find the one or two, you must sponsor and train at least 20 to 30 people.
Sixty to 90 percent of the people you show your opportunity to will probably be uninterested.
Technology will not replace the fundamentals of building a successful business.
Regardless of how financially tough your situation is, you can turn it around in 18 to 24 months with a consistent plan.
~ Courtesy of "Beach Money" written by Jordan Adler ~
What are you doing tomorrow?
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